Exposing the lore 06: “An online article should be evergreen”

What is “evergreen”? Well, like the tree it's named after, it's simply material that always looks more or less the same, is more or less enduring despite the passing of time. It's not going to be content about the Beiber's latest drunken escapade, nor the latest incoherent statement that The Donald has spit out in … Continue reading Exposing the lore 06: “An online article should be evergreen”

Exposing the lore 05: “You must use keywords”

A newer blogger asked about keywords on a forum I follow, which is kind of a pet peeve of mine in content writing, along with that frightening, rapidly becoming an acronym, SEO, so I figured it was time to expose myself and share some thoughts about those two content nightmares. Keywords and SEO (Search Engine … Continue reading Exposing the lore 05: “You must use keywords”

Topic: Exposing the lore 04: “Forum writing doesn’t have to follow the rules”

I went on about this on another forum, let me see if I can find the post.... well, I did find it and, of course, it's really longish. Here's the piece: "I sometimes get frustrated when I find posters to forums claiming that such basic qualities in writing such as good grammar or correct spelling … Continue reading Topic: Exposing the lore 04: “Forum writing doesn’t have to follow the rules”

Exposing the lore 03: “Control word count, sentence length and paragraph length”

Up to now the posts in this short series have been rather critical of lore I've been exposing. This post is going to be somewhat transitional, in that the lore I want to discuss is not all that damaging to the Internet content creator and, if correctly interpreted (like most lore!) can actually be of … Continue reading Exposing the lore 03: “Control word count, sentence length and paragraph length”