Continuing from that earlier discussion of the differences between Lincoln-style and Trump-style public speaking, I'd like to take a look at some of the language used by each of these Presidential candidates in their attempts to swoon their listeners. Before that, though, I would like to briefly talk about the actual writing of the … Continue reading Objects in the rear-view mirror: Lincoln vs. Trump – Introducing Their Themes
At least back when I went to junior high and high school, one of the most important aspects of participating in a political process was a candidate's capacity for communication, usually manifested through public speaking (speech writing and making). The main way that a person running for office could humanely get his/her ideas across to … Continue reading Objects in the rear-view mirror: Lincoln vs. Trump – Public Speaking at its best and worst
What is “evergreen”? Well, like the tree it's named after, it's simply material that always looks more or less the same, is more or less enduring despite the passing of time. It's not going to be content about the Beiber's latest drunken escapade, nor the latest incoherent statement that The Donald has spit out in … Continue reading Exposing the lore 06: “An online article should be evergreen”
A newer blogger asked about keywords on a forum I follow, which is kind of a pet peeve of mine in content writing, along with that frightening, rapidly becoming an acronym, SEO, so I figured it was time to expose myself and share some thoughts about those two content nightmares. Keywords and SEO (Search Engine … Continue reading Exposing the lore 05: “You must use keywords”
What is quality? When the question comes up as to quantity or quality, the general answer seems to almost be a peace-keeping strategy: you have to find a balance. I, myself, don’t subscribe to this idea, as the two concepts, quality and quantity, are quite different from one another, and trying to find a balance will … Continue reading Quality vs. Quantity 01: What is quality? What is quantity?